Nearly half of streaming customers would support ad-based service

New research shows that 70% of Irish consumers share their streaming subscriptions and nearly half would switch to a cheaper, ad-based service

One-third of Irish customers are thinking about cancelling one of their streaming services.

Nearly half of Irish customers would switch to a cheaper, ad-based streaming service if given the choice, a new survey has revealed.

The research, carried out by Momentive, analysed consumer attitudes towards services such as Netflix, which is used by 91% of Irish streaming customers.