UK gambling ads will have to drop celebrities popular with under-18s

UK gambling ads will have to drop celebrities popular with under-18s

Gambling advertisements featuring celebrities and sports stars are to be banned in Britain.

Gambling advertisements in Britain featuring celebrities, sports people and social media influencers popular with the under-18s will be banned under a new ruling designed to protect children in one of the world's largest betting markets.

The tougher rules form part of the UK's Advertising Standards Authority's commitment to "safeguarding young people and vulnerable audiences", the regulator said. 

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