Primark sales gather pace but still lag pre-pandemic levels

Primark sales are seen 11% lower than pre-Covid levels two years ago, on a like-for-like basis. File Picture: Yui Mok/PA Wire

Associated British Foods said sales at budget-clothing retailer Primark picked up during the first half but are still below pre-pandemic levels as omicron deterred some shoppers from leaving their homes.

Primark’s sales are expected to rise more than 60% in the six months through March 5, AB Foods, which also owns grocery, agriculture and sugar businesses, said. The chain’s operating margin is forecast to rebound to 11%.