Luxury brands giant LVMH soars as Dior and Hennessy sales boom                       

As the dominant purveyor of luxury goods, LVMH benefited from its range of products, from €1,000 Louis Vuitton Tattoo boots to Tiffany engagement rings

The performance of the luxury giant, led by billionaire Bernard Arnault, exemplifies the V-shaped recovery experienced by much of the industry, as wealthy customers rushed back to boutiques.

LVMH shares surged after the luxury giant bounced back from the depths of the pandemic as customers snapped up items ranging from Christian Dior couture to Hennessy cognac.

Revenue last year totalled €64.2bn, the Paris-based company said, topping the previous record set in 2019, before Covid-19 lockdowns closed stores and kept shoppers stuck at home.