Louis Vuitton had massive jump in online sales in Ireland during 2020 lockdown

Sky-high prices for at least some of the brand’s goods did nothing to dampen demand for the designer items, with Louis Vuitton Ireland posting an almost four-fold increase in online sales last year.

Online sales at the Irish arm of luxury brand maker Louis Vuitton rocketed by 382% last year as consumers here turned to bling during lockdown.

The world’s most valuable brand is renowned for its expensive handbags with its On My Side MM Tote bag currently available online for €3,850.