Online betting firm 888 'in advanced talks' to buy non-US business of William Hill

888 Holdings beat off rival bids from private equity with an estimated bid worth more than €2.3bn

US casino giant Caesars bought William Hill’s US operations in April and wants to sell its international assets to pay down $2bn in debt. File picture

Online gambling company 888 Holdings has said it is in advanced talks to buy rival William Hill’s non-US operations after beating off rival bids from private equity.

The discussions with William Hill’s owner, Caesars Entertainment, are not certain to result in a takeover by 888. It had been reported that 888 had won the auction with an estimated bid worth more than £2bn (€2.3bn).