Drinks giants turn to €42bn high-end spirits market after global Covid lockdowns            

Sales of 750ml bottles of premium drinks priced at €170 and up are expected to increase 9.3% annually until 2025,

Major drinks companies are making deals and reaching joint ventures to boost their offerings of spirits priced at $200 (€170) a bottle and up, the fastest-growing segment in the $1tn global market for alcoholic drinks.

Louis Vuitton's wines and spirits division Moet Hennessy and rival Campari last month announced an alliance to sell premium beverages online as they jostle for a piece of the $50bn (€42bn) global high-end spirits market.