BuzzFeed planning to go public

The news, digital media and lifestyle company could be valued at €1.25bn

BuzzFeed – the news, digital media and lifestyle company – has announced plans to become a publicly-traded company through a special purpose acquisition company (Spac) that could value the 15-year-old New York-based firm at $1.5bn (€1.25bn). Picture: Dominic Lipinski/PA Wire

BuzzFeed – the news, digital media and lifestyle company – has announced plans to become a publicly-traded company through a special purpose acquisition company (Spac) that could value the 15-year-old New York-based firm at $1.5bn (€1.25bn).

The company, initially known for listicles and online quizzes, also announced plans to buy Complex Networks, a global youth network that engages with millennials and the so-called Gen Z population, from phone giant Verizon and publisher Hearst for $300m.