Google’s advertising tech faces EU investigation over competition concerns

Probe will determine whether the tech giant has breached rules by making it harder for rivals to compete (Dominic Lipinski/PA)

Google’s advertising technology is to be probed by EU investigators amid concerns the tech giant could be distorting competition.

The European Commission said its latest antitrust investigation will focus on whether the firm has breached competition rules by favouring its own online display advertising technology services over rivals.