Virgin Media O2 pledges to create ‘unbeatable choice’ as merged brand launches

The firm – jointly owned by Liberty Global and Telefonica – has pledged to provide “unbeatable choice” for consumers. 

The Virgin Media O2 merged brand has been unveiled (Virgin Media O2/PA)

Virgin Media and O2’s new merged brand has been unveiled after the pair’s £31bn (€35.87bn)  tie-up was given the green light by regulators last month.

Both household names are retained and unified as one, forming Virgin Media O2.