Paddy Power rival ups ante in race for control of European market

Ladbrokes owner Entain is ramping up its European expansion drive.

One of Paddy Power owner Flutter Entertainment’s chief rivals has upped the ante in the race to control the rapidly widening European gambling market.

British group Entain – which owns bookmakers Ladbrokes and Coral and online gaming sites like PartyPoker, Gala Bingo and Foxy Bingo – has acquired companies in Portugal and Latvia; expanding its reach across the ever-loosening global betting market to 27 countries.