NI-based PR agency opening US office

A Northern Ireland-based PR agency is launching a new business venture in New York City (Smarts/PA)

A Northern Ireland-based PR agency is launching a new business venture in New York City.

Smarts’ Fifth Avenue office will be headed by Mike DaRe, who has spent the past decade leading marketing plans for Diageo drinks firm brands, including Crown Royal, Bulleit Bourbon and Johnnie Walker.