UK watchdog to probe Google's browser changes

Google has said the technology, referred to as the Privacy Sandbox project, will allow people to receive relevant ads, helping to sustain the current advertising model without tracking users on an individual level. File Picture:

The UK’s competition watchdog said it has launched an investigation into Google’s proposals to remove third-party cookies and other functions from its Chrome browser, following concerns the move could curb rival digital advertising.

The investigation will assess whether the proposals could cause advertising spend to become even more concentrated on the ecosystem of Google at the expense of its competitors, the Competition and Markets Authority (CMA) said.