Cork start-up on track for success tracking stolen goods

“From a sales perspective it's not going up a bodhreen selling one-off devices, it's trying to cultivate a relationship with a business and sell our device to a full fleet of a hundred or more."

Co-founders Luke O'Mahony and Conor Walsh of Cork start-up Traxsit. Picture: Larry Cummins.

If the Covid-19 pandemic has taught us anything, it’s that agility and adaptability is the key to success in any business, and for one Cork start-up, constant evolution has been a feature from the get-go.

Entrepreneurs Luke O’Mahony and Conor Walsh, who have developed an innovative GPS tracking device, founded Traxsit last year to help farmers track stolen machinery and equipment, after originally mooting the idea of using the technology to track dogs. Now, the entrepreneurs are switching course once more as they move away from the agricultural market and into the construction sector.