'Too many people are getting into this business for the wrong reasons'

John O'Connell of West Cork Distillers on the resurgence of Irish Whiskey

John O'Connell, Director, WCD and Deirdre Bohan, Master Distiller, West Cork Distillery.

In 2018, global sales of Irish whiskey exceeded 10.5 million cases, marking the first time sales of uisce beatha broke the 10 million barrier since the beginning of the Prohibition in the 1920s.

It’s a far cry from the world of Irish whiskey John O’Connell entered in 2008.