The Cork entrepreneur aiming to disrupt one of Ireland's oldest industries

Horse trading in Ireland dates back to Brian Boru, Michael O'Flynn wants to move it online

Michael O’Flynn set up HorsePay Ltd to allow sellers achieve better prices and protect buyers from being misled.

A Cork entrepreneur has developed a new horse listings website with a built-in payment platform and warranty promise which aims to restore trust and confidence in the industry.

Michael O’Flynn set up the online advertising platform HorsePay Ltd to allow sellers achieve better prices and protect buyers from being misled. It is the latest startup aiming to disrupt long-established business practices through the introduction of technology.