Netflix defies convention to stay on top of its game

World's first streaming service now has 193m paid memberships in 190 countries

Olivia Colman as Queen Elizabeth II in The Crown, one of Netflix's popular shows.

As the season changes and darker evenings beckon, a lockdown winter has become an unpalatable reality for many of us. But regardless of the restrictions that may be placed on our usual freedoms, it is likely we will again look to Netflix for our entertainment. 

As the world’s leading streaming service with 193m paid memberships in over 190 countries, it continues to challenge conventional television with its on-demand and personalised content.