Amazon pitches early Christmas shopping with its 'Prime Day' event

Prime Day is now a kickoff to what will be an earlier shopping season ahead of major retail events like Black Friday and Christmas.

Amazon began 48 hours of promotions yesterday as part of its "Prime Day", a closely watched marketing event the company had postponed due to operational challenges from the coronavirus pandemic.

The event, typically held in July to boost summer sales, is now a kickoff to what will be an earlier shopping season ahead of major retail events like Black Friday and Christmas.