Posting a positive note during lockdown restructure

Billboard display firm branches out to other areas

Al Dalton

Out of adversity comes opportunity, as the old saying goes. Such was the circumstance confronting Al Dalton of Poster Displays when the Covid-19 lockdown began to bite hard.

“When I took over the company, around 80% of our business came from the arts and entertainment industries,” he explained of the outdoor advertising company specialising in billboard displays across Cork City and suburbs. “Traditionally, this time of year would have been particularly busy for us with so many concerts, plays, gigs, and festivals taking place around the city and county.”