JD Sports restores outlook as sales start to recover

A combination of pent-up demand and discounts helped to boost sales in reopened stores. Picture: Neil Hall Reuters

Sportswear retailer JD Sports pointed to an encouraging performance since its shops reopened following coronavirus curbs and felt confident enough to give guidance for the rest of its financial year, sending its shares higher.

A combination of pent-up demand, particularly in areas where online sales are less prevalent, and discounts helped to boost sales in reopened stores, JD said.