Apple expects positive quarter

Apple last night forecast sales for the crucial holiday shopping quarter that beat Wall Street expectations, with chief executive Tim Cook saying that new iPhone 11 models were off to “a very, very good start” as sales of AirPods, Apple Watches, and streaming services continue to rise.

Apple expects positive quarter

Apple last night forecast sales for the crucial holiday shopping quarter that beat Wall Street expectations, with chief executive Tim Cook saying that new iPhone 11 models were off to “a very, very good start” as sales of AirPods, Apple Watches, and streaming services continue to rise.

The outlook reaffirms Mr Cook’s strategy to remake a company that consistently depended on iPhone sales for well over half its revenue to one that depends on services and wearables.Since 2017, Mr Cook has had to implement the strategy while also shepherding Apple through a trade dispute between two of its most important markets, the United States and China. (Graphic: tmsnrt.rs/34qdgDV)

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