Children 'viewing fewer junk food ads'

Young children are exposed to fewer TV commercials for unhealthy food and drink products due to new rules, advertisers said today.

Young children are exposed to fewer TV commercials for unhealthy food and drink products due to new rules, advertisers in the UK said today.

The number of TV adverts for food, drink and fast-food restaurants watched by four to nine year-olds is down by more than a quarter compared to 2006, according to the British Advertising Association.