Heineken keeps community at the heart of its sustainability strategy
The brewing company’s newly released 2016 Sustainability Report shows a company enjoying a series of benefits from intertwined business and community commitments. Last year, it sourced 100% of its malted barley from Irish farmers, supporting local jobs and families, and it spent €100m in the local economy supporting local suppliers.
Heineken is on a ten-year sustainability journey with its ‘Brewing a Better World’ programme. Launched in 2010, it’s on track for its ambitious targets; it has reduced its environmental impacts despite increasing its output volumes and its range of products.
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