Start-ups take the lead in growing pet care business

For many pet owners, their furry companions are valued members of their families, providing companionship, endless fun, and affection. Ruth Doris explores some pet care start-ups. 

A study last year found that 61% of Irish households own either a dog or a cat. And more than half of the world’s population own a pet, according to an online survey carried out by market research company Gfk.

Dogs are the most popular pets, and Irish start-ups are tapping this market, providing solutions to pet owners arising from their own experiences.