The real issue in Apple ruling is the location of the profits

In his interview with RTÉ, Apple CEO Tim Cook claimed the tax codes were so complex that a print-out would reach to the ceiling. 

The real issue in Apple ruling is the location of the profits

It is this complexity, and the ability of multinationals to create corporate entities in several jurisdictions that provide significant opportunities for tax planning.

Corporate tax avoidance is a global problem which should be of interest to everyone because it involves issues of equality and social justice.

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