Danone has Russian hit with Siberian bog yoghurt

Danone, the world’s largest yoghurt producer, has turned its Russian business around by finding growth in the most unlikely of places — Siberian bogs. 

Danone has injected cloudberries, amber-coloured fruit grown in swamps and bogs, into its Actimel yoghurt, while sister brand, Activia, has adopted a thick, peasant-style variant.

That’s helped the two flagship brands return to growth.