Sky TV sees further scope to raise customer prices in UK with customised bundles and premium content

Sky hopes to achieve higher prices for TV packages in its core British market, following years of investments, to offer customised bundles and premium content, its chief executive said yesterday.

Jeremy Darroch said neither the rise of low-cost internet TV competitors, such as Netflix, nor the loss of some football broadcasting rights had dented its capacity to retain customers.

Earlier this year, rival BT Group took over the rights from Sky for Champions’ League European football matches, which analysts said could have made it harder for Sky to raise prices.