The sale is set to be the biggest privatisation in Britain since the 1980s, when Margaret Thatcher’s government sold £3.9bn worth of shares in British Telecom and £5.6bn worth of British Gas shares.
As well as raising money to pay down Britain’s debt, those sales aimed to encourage ordinary Britons to invest in the stock market, an aspiration shared by the current Conservative government, which gathered for its annual party conference in Manchester on Sunday.
“This final sale will be the biggest privatisation in over 20 years and I don’t want all those shares to go to City institutions. I want them to go to members of the public,” chancellor George Osborne told Sky News.
Market sources said the shares are likely to be attractive to retail investors because of the high dividend yield they are expected to offer in the coming years.
The bank was one of the biggest dividend payers in the FTSE 100 before its £20.5bn taxpayer-funded bailout during the 2007/09 financial crisis, which left the UK government holding a 43% stake.
Lloyds, which already has more retail investors than any other stock in Britain’s FTSE 100 index, paid its first dividend since its bailout earlier this year and is expected to ramp up payouts over the next two to three years.
“The buoyant interest in this share sale will only now accelerate with the terms finally on the table,” said Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers.
However, Russ Mould, investment director at AJ Bell, the online investment platform backed by veteran investor Neil Woodford, said investors should only buy the shares if they felt comfortable with the long-term investment case for Lloyds.
“Growth is likely to be limited, as the UK is a mature and tightly regulated market, and cost-cutting can only take the bank so far,” said Mr Mould.
The Lloyds shares will be offered to retail investors at a discount of 5% to the market price, with a bonus share for every 10 shares for those who hold their investment for more than a year.
The value of the bonus share incentive will be capped at £200 per investor, the Treasury said.
People applying for investments of less than £1,000 will be prioritised, the finance ministry added.
Sources with knowledge of government thinking said the final sale will also include an offer to institutions such as insurers as pension funds.
Britain’s government has recouped almost three-quarters of the taxpayer cash used in the rescue of the bank through sales to institutions since September 2013. It now owns just under 12% of the lender.
Executives at Lloyds had privately favoured a continuation of a trading plan that has enabled Morgan Stanley to sell almost 13% of the bank since December.
Osborne is pressing ahead with the sale, seen as a symbol of Britain’s recovery from the financial crisis, despite opposition from some of Lloyds institutional shareholders, who have said it creates unnecessary costs.
“The government’s decision to press ahead with a retail offer is a political one,” said Investec analyst Ian Gordon.