Supermac’s boss accuses McDonald’s of disrespect

Supermac’s boss Pat McDonagh yesterday accused McDonalds of showing ‘disrespect’ in its brand war with the Irish firm.

Mr McDonagh was speaking after returning from Alicante in Spain where he hand-delivered the Supermac’s response to McDonald’s opposition to the Galway fast food firm using its name across Europe.

He said: “This is one we have to win. We will fight this to the last. We can’t be curtailed in how we want to expand outside Ireland. What McDonald’s is doing in opposing our expansion is anti-competitive.