Moocalls the shots over birthing cows

Dublin start-up Moocall is exploring the export potential of an innovative new calving alert device which can let a farmer know by text message when a cow is about to give birth.

According to company co-founder and chief executive Emmet Savage, this product is unique in that it works by monitoring the movement of a cow’s tail in order to predict when labour is imminent. He says it is over 95% accurate, as well as being less expensive than rival hi-tech devices.

“The closest to our product is an internal probe which costs €4,000 and there are others which monitor temperature which cost over €1,000,” says Mr Savage.