Aldi and Lidl add 162,000 extra shoppers

SuperValu is the only Irish retailer standing up to the onslaught of the German discount retailers in maintaining its market share.

Consumers are continuing to be drawn to discount stores over the traditional Irish-owned supermarket, according to the latest Kantar Worldpanel in Ireland.

The latest results for the 12 weeks ending May 12 show that an extra 162,000 people were drawn to the discount prices on offer in Aldi and Lidl.