Sweet success as firm’s sales rocket

A confectionery company that was established two years ago has seen its turnover balloon from zero to in excess of €4 million, based on one simple idea.

Tubs Sweets based in Rathnew Co Wicklow, package sweets into small tubs, and this has driven the company’s sales.

“We have never had a sales and marketing person, we have just responded to phone calls. The product has sold itself. I would love to take credit for it but I can’t,” said the company’s founder, Kevin Ginty.