Time for root and branch reform

Organisations can bounce back from brand-busting events but the IT debacle which has beset Ulster Bank is really testing customer loyalty and has raised questions about RBS’s commitment to the Irish market, writes Kyran Fitzgerald

To borrow an expression from a former US president, George W Bush, Ulster Bank is in “deep-do-dah”.

Managers have their wellies on as they try to clear up a mess not of their making, while trying to rebuild bridges with a customer base, much of which is in a state of fury, with accounts left uncredited, payments frozen and a cascade of problems raining down on businesses and householders alike.