Seven companies join forces to launch umbrella brand Ballyhoura

Seven neighbouring food companies in north Cork and east Limerick have boosted their business by launching the umbrella brand A Taste of Ballyhoura Country.

Michael Horgan of Horgan’s Delicatessen Supplies in Mitchelstown, Co Cork, has enjoyed an instant response from one large retail chain, clearly impressed by the marketing appeal of the new brand.

“We have one of the country’s key retail groups who has expressed strong interest in our Angus products,” said Mr Horgan. “We have been knocking on the door of that large retailer for the past 12 months, and within a week of the launch of the new brand, they’re showing strong interest. I’d rather not name the retailer until it is all fully agreed.