Sales of strawberries reach €35m as soft fruit consumption trebles

Irish consumption of soft fruit has almost trebled during the last decade, with €35m-worth of strawberries annually topping the league.

While signalling the health benefits of increased fruit consumption, the Teagasc national berry seminar also highlighted the economic benefits, with an increasing proportion of these fruits being produced in Ireland.

Protected strawberry production is now the mainstay of the berry industry in Ireland.