Waterford hopes its unique blaa bread gets EU seal of approval

The Waterford blaa is a bread product so unique that the European Comm-ission has shortlisted it for inclusion on its Database for Protected Designations.

Food Minister Simon Coveney said the Waterford Blaa is now in the EU’s DOOR Database, the first step in the scrutiny process for protected geographical indication status.

Mr Coveney said: “Waterford blaa is a fine example of a product with qualities and reputation linked to a region. The EU protected designation of origin/protected geo-graphical indication system is a way of designating and protecting agricultural products with a particular link to an area. I encourage groups of producers to explore the options available with my department.”