Magners market shareup 4%

MAGNERS cider significantly outperformed its British peers, last month, upping its market share by more than 4% in the process.

Latest monthly sales data for the British off-trade sector, from Nielsen Research, shows that Magners — C&C’s chief cider brand in Britain — grew sales by 33.6%, year-on- year, in the four weeks up to Christmas Eve.

This compared favourably with a growth level of 16.4% for the British off-trade cider sector, as a whole.