Spilling the beans on Nespresso’s cup of success

AT a time when consumers closely watch every expense, the simple joy of a daily cup of coffee remains undimmed even in difficult economic times.

In 2010, Nespresso maintained its momentum in Britain and Ireland, achieving a sales growth of 32%, making an average of 52% since 2001.

In an extremely competitive sector, the portioned-coffee segment continued to grow, representing 8% of the total coffee market in terms of volume. Similar growth was recorded in the UK, with sales of portioned-filter and espresso machines rising by 16.1% compared to 2009.