Tullamore Dew whiskey owners to invest in boosting international presence

THE new owners of Tullamore Dew whiskey are set to invest substantially in boosting the brand’s international presence; with particular focus on growth in Ireland, Britain, France and the US.

Scottish drinks group, William Grant & Sons acquired the Tullamore Dew brand earlier this year, when it bought C&C’s spirits division (before off-loading it save solely the Tullamore brand).

Yesterday, the company announced its appointment of McCann Erickson to spearhead a new global advertising campaign for the brand. Grant’s has illustrated its commitment to Tullamore Dew by establishing a Dublin-based international marketing office to complement its main one in London.