Operators play down prospects of iPhone price war

VODAFONE and O2 have played down talk of an iPhone price war when the two carriers begin a battle for customers in the new year.

Sources said customers should not expect cut price deals when the two operators go head to head, given the popularity of the iPhone.

O2 refused to say how many iPhones have been sold in Ireland but said the device has been “massively popular” and it expects strong sales in the run-up to Christmas.