Cut-price services hit O2 Ireland revenue

O2 Ireland has attributed a fall in third-quarter revenues to consumer demand for its cut-price service offerings and rising competitiveness in the overall mobile phone sector.

The company yesterday reported a 1.7% year-on-year fall in service revenue — which measures revenue made from things like SMS text messaging and 3G downloads.

Basic monthly revenue — or average revenue per user (ARPU) — from pre-pay or top-up customers was up slightly on the previous quarter at 30, but down from the 31 measured in the third-quarter of last year.