Science key to beef future, forum told

SUCCESS for the Irish beef industry will ultimately be determined by its capacity to harness advances in science and technology to meet the evolving needs of consumers, particularly in the areas of food safety, convenience and health.

Bord Bia chief executive Aidan Cotter made this clear when he addressed 450 leading meat scientists from all over the world at the International Congress of Meat Science and Technology in Dublin yesterday.

Mr Cotter said Irish beef already enjoys an excellent reputation arising from its natural production off grass, its capacity to meet consumer expectations, and superior eating quality.