Drinks firms merge to form major force

TWO leading drinks distributors have joined forces to create a major new force in the trade. The strategic partnership between Barry & Fitzwilliam and Maxxium.

Ireland has, at a stroke, created a powerful 55m operation that joins the big players at the top of the trade.

The deal comes after two years of talks. Maxxium was thought to also have been talking to Woodford Bourne and Roaringwater Bay, which markets Boru Vodka.