One-in-four branches refuse to take on Chambers Ireland re-branding

ONE-IN-FOUR affiliates of the country’s largest business organisation, Chambers Ireland, have opted not to re-brand as part of a major initiative estimated to have cost €1 million.

The nationwide re-branding of Chambers Ireland, formally known as Chamber of Commerce Ireland (CCI) started yesterday.

This is the first non-governmental chamber network in the world to take on a unitary brand and, as of yet, just 45 of Chambers Ireland’s 59 accredited members have agreed to take on the common identity and logo.