Complaints against Paddy Power Six Nations ad upheld by watchdog

Complaints against Paddy Power Six Nations ad upheld by watchdog

Complaints against a Six Nations Paddy Power ad referencing England's 800 years of oppression have been upheld by the advertising watchdog.

The ad was found to be racist, offensive, anti-English and unhelpful in the context of Brexit.

19 ads were in breach of the Advertising Standards Authority Code in its latest bulletin.

A complaint against Rosanna Davison Nutrition was upheld because it did not disclose that the post contained an affiliate link.

Rosanna Davison
Rosanna Davison

An ad for Apache Pizza was deemed to encourage unhealthy eating habits.

Six junk food marketing complaints featured in the Advertising Standards Authority Ireland (ASAI) bulletin.

The complaints were against Apache Pizza, Offbeat Donuts, Nutella and Mooju Milk.

The Irish Heart Foundation submitted complaints to ASAI saying that the online posts disregard the ASAI’s recommended boundaries for marketing communications to be responsible to consumers and society.

It said that advertising standards were broken by making fun of healthy diets, using promotions to engage young people and encouraging children to overconsume junk food during the Christmas period with marketing that referred to Santa Lists and the Late Late Toy Show.

"This irresponsible marketing is happening in the midst of a child obesity crisis where children as young as eight are presenting with high blood pressure and young people showing early signs of heart disease once only seen in middle-aged men," said Helena O’Donnell, advocacy campaigns officer of the Irish Heart Foundation.

“The causal link between unhealthy food marketing and childhood obesity has been conclusively proved resulting in regulation of broadcast advertising to children five years ago.

"This prompted an explosion in unregulated digital marketing that’s more personalised, effective and therefore potentially more damaging."

More on this topic

ASAI upholds complaint against 'racist, offensive' Paddy Power adASAI upholds complaint against 'racist, offensive' Paddy Power ad

ASAI upholds complaints against influencers for not highlighting sponsored postsASAI upholds complaints against influencers for not highlighting sponsored posts

High number of complaints over bus ad for private second-level grinds schoolHigh number of complaints over bus ad for private second-level grinds school

Broadband providers issued new advertising rules by ASAIBroadband providers issued new advertising rules by ASAI


More in this Section

UK Election: DUP set to lose kingmaker role with Conservatives on course for majorityUK Election: DUP set to lose kingmaker role with Conservatives on course for majority

Gardaí suspect man, 30s, died after fall in DonegalGardaí suspect man, 30s, died after fall in Donegal

Appeal for help to find Louth man missing for almost two weeksAppeal for help to find Louth man missing for almost two weeks

Taoiseach to demand €1bn from EU for investment and support in border regionTaoiseach to demand €1bn from EU for investment and support in border region


Lifestyle

Who hasn’t dreamt of cutting ties with the nine-to-five and living off-the-grid?The great escape: What's life like off the grid?

Jazz in Europe these days exists in a highly networked environment of cultural and political bodies, festivals, promoters, musicians and educators.Jazz Connective Festival: Intriguing, exciting and uncompromising

It will be bittersweet for Stormzy that his second album arrives the day the British Labour party was confirmed as suffering a historic general election trouncing.Album review: Stormzy remains a work in progress

Unique drawings by Quentin Blake, one of Britain’s best-loved illustrators, are available at a Christie’s online auction which runs until December 17.Your chance to buy drawings by Roald Dahl illustrator Quentin Blake

More From The Irish Examiner