Ryanair uses photo of ‘beautiful’ Cork to lure the French to Dublin

Ryanair has defended its use of a photograph of Cork to promote flights to Dublin in a French newspaper — by claiming nowhere in the capital looked as nice.

The advertisement for €29.99 flights to Dublin has run in some French publications, but the accompanying photograph triggered a few memories for exiled Corkonians.

The picture was taken on the rooftop bar of Electric on Cork’s South Mall, with a view of Parliament Bridge and the nearby Holy Trinity Church.

Ryanair confessed to the cunning ruse yesterday.

“We know it’s a picture of Cork, but there’s nowhere as beautiful in Dublin as Cork, so we used it to try and get more French passengers to fly to Dublin,” Ryanair deputy CEO Michael Cawley said.

And yes, he’s from Cork.

Aside from playing up to Leesiders’ belief that the city is the centre of the universe, the advert does press home Ireland’s case as a great holiday destination and makes a number of mentions of The Gathering — even though Ryanair boss Michael O’Leary last year dubbed the initiative “The Grabbing”.

While the advertisement claims “this year Ireland will have an exceptional year with the Gathering”, last December Mr O’Leary said people coming here for the initiative would be “screwed”.

“The Grabbing — welcome to Ireland, next year you’re screwed,” he said in an interview in which he likened Tourism Minister Leo Varadkar to Lyon’s Tea because apparently he was “all talk”.

The owner of Electric, Ernest Cantillon, said he was delighted that his bar featured in the advert, but said Cork “wanted its share of the credit”.

“We had nothing to do with it, but we do get lots of requests to use Electric because it looks so different,” he said.

“I’m guessing we licensed [the image] to Fáilte Ireland and said to use it whatever way you want. Obviously we are delighted wherever it ends up.”

© Irish Examiner Ltd. All rights reserved

More in this Section

Motorists urges to slow down as Donegal mourns five road victims

Gardaí and health officials brace for more deaths from synthetic heroin

Photo finish for Galway Races' Ladies’ Day

Tributes from racing world’s elites help McNamara on his final furlong


Breaking Stories

Bail application from man charged in connection with murder of Denis Donaldson

Lifestyle

'Give Peas a Chance' competition involves raising food plants at your work desk

The Kooks are making the best of an era where people don't buy music

Ask Audrey has been sorting out Cork people for years

There will always be a need for the LGBT community to bare its soul on Pride day

More From The Irish Examiner