They’re more elusive than Willy Wonka’s golden ticket but the jury remains out on Tayto’s ‘cheese and onion’ chocolate bar.
In the Irish Examiner newsroom, staff with a near religious zeal for chocolate and Taytos blankly declared the new bar “wrong ” and “vile” while another thundered “do you really want a lingering taste of onion after eating chocolate?”
Yet, the limited edition bars, initially only released to Spar shops, are flying out the door according to shop owners.
We tried to buy a bar in Spar shops in Cork City but discovered, in what could be a good omen for Tayto, that they were all sold out.
Tayto decided to introduce the bar as Tayto fans, who love to crumble a bar of chocolate into their ‘cheese and onion’, mounted a social media campaign asking the company to merge the seemingly-uncomplementary flavours into a single creation.
For the last year, a plain bar of milk chocolate with the iconic Mr Tayto on the wrapper has been sold in Tayto Park.
But, thousands of emails, tweets and Facebook posts were sent to Tayto begging them to make the perfect chocolate crisp bar, according to Ray Coyle, founder of Largo Foods.
“This limited edition Tayto product is on the shelves today because people have been asking us for it. It’s a bit of fun, you will either love it or hate it, but our consumers asked for it and we said why not. There are only 100,000 bars in circulation and it is now on the market because of people power — no doubt about it.”
The response from chocolate and crisp eaters has been overwhelming. But the good news is that the next 10 days, stock availability will be extended to Londis, Gala, Costcutter, Topaz, Mace, Eurospar and Daybreak and other select retailers.
The recommended retail price for a bar of Tayto chocolate is 99c.
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