Black pudding ‘superfood’ status was a marketing ruse

The proof of the pudding wasn’t in the testing.

A website which sparked a wave of publicity for black pudding after it named it as one of 2016’s ‘superfoods’ has confirmed that its endorsement of the foodstuff is based on customer search trends, and did not arise as a result of scientific tests.

While MuscleFood.com’s publicity last week prompted widespread coverage of black pudding’s listing as a superfood, neither the original article nor the subsequent coverage cited any specific research used to back up the claim.