Organic right choice for Rory, a city boy turned farmer
When you arrive at Rory Magorrianâs busy 20 acres and white farmhouse in north Cork, you quickly understand why he and his family are basing their lives and business here: the farm is nestled in the hills between Ballyhooly and Glenville.
Roryâs wife, Sheila, and their three dogs greet me at the gate. Sons SeĂĄn, 4, and Dylan, 3, emerge from the kitchen. Rory strides across the bare concrete yard to shake my hand. We step through a ramshackle wire gate and begin to stroll across the farmland.
His voice is full of enthusiasm. He still has his native Dublin accent, though slight hints of local inflection seep through. Growing up in a Beaumont housing estate, he harboured no dreams of fields and furrows. His father grew vegetables at home, but lacked for willing accomplices.
âWe were always used to fresh veg, and I suppose that kind of stuck with me... he wanted us to help him, and, sure, we didnât want to be there at all. We couldnât get far enough away. Itâs only when we bought here that we grew a bit up at the house, and then we were tipping a bit around the yard. Well, we thought we were growing veg.â
A graphical printer by training, Rory first thought to start farming after being made redundant. Even after moving to the farmhouse in Kildinan, he intended to keep printing. The couple thought the land could be rented.
After SeĂĄnâs arrival, Rory started to consider farming full-time. Sheila was on maternity leave, and the couple knew it would be a risk to start a new business. But they took a chance.
âI didnât want to be 90 and thinking, âGod, I wish Iâd done thatâ,â, he says. âAll we can do is fail! That was the thinking, and it seems to be working out. Itâs really this year weâll see the benefit of prior work, and, hopefully, then next year weâll just sharpen up on what weâre doing. But the potential, and the amount you could do, itâs unlimited.â
Rory is gratefulthat his redundancy pushed him into a change he might otherwise not have made.
âWhere other people can actually give up a career and go into something new, I wouldnât have been brave enough to do that... We kind of said to ourselves, âA lot of businesses fail within the first five years, so weâll give ourselves five years, and if it doesnât work weâll reassessâ. If I had to, I could try and go back into printing, but, thankfully, itâs working.â
Rory brings his technical experience to his farming, and limits wasted effort.
âEven picking tomatoes or putting something in the ground, I try to get it as efficient as possible, withminimal amount of moves, because if youâre putting in a thousand leeks and you do an extra move, thatâs an extra thousand moves,â he says.
As well as the crops in the fields, Rory uses four polytunnels, including one propagation tunnel. Plants are started from seeds on heated benches in the propagation tunnel, and, once they are bigger, moved to the growing tunnels. Tunnels allow Rory to control temperature and moisture, which is beneficial in Irelandâs unpredictable climate.
The family moved from conventional to organic farming sooner than planned. They had begun to supply their chemical-free lettuce to Herlihyâs Centra, in Fermoy, who asked if their products were organic. They had considered the switch, but hadnât thought they were ready.
However, they applied for certification with the Organic Trust, who visited the farm tolearn the Magorriansâ plans.
The Trust provided information and support throughout the certification process. Two years and two inspections later, Rory is farming five certified organic acres. He says that the certification process is extremely detailed, but that its purpose is to providing assurance for the customer.
He recorded everything he did, including evidence of seed purchase and the dates seeds were planted in the soil. Plans for the future were also outlined. Rory says the Trust wanted traceability of how he was building fertility in the soil, and how he planned to sustain that in the future.
âThey want to know what your future crop rotations are going to be, your future fertility building. Itâs all about building and maintaining soil fertility... and full traceability for the customer.â
Rory says the detailed planning and recording required for certification are a benefit rather than a hindrance.
âIt gave me great structure, and, every year, it gives us structure, planning for the following year. That might change through the year, as things change, but you have the plan and you can work towards it.â
The two-year certification process was completed in February, and the business is gaining ground locally. As well as supplying salad to Herlihyâs Centra and Reardonâs SuperValu, Rory runs a box scheme with Horanâs Health Stores, in Fermoy and Mitchelstown, which, he says, supplies 40 customers who pay between âŹ5 and âŹ50 each a week.
Rory drops in weekly orders to the shop, customers collect, and he gathers the money from the shop. He says the relationship is mutually beneficial.
âThe same kind of customers are going into the health shop who are into organic veg, so one kind of helped the other.â
Rory originally tried home delivery of the boxes, but his gregariousness got the better of him.
âI was out all day, chatting. Thatâs what you do, you canât just walk away,â says Rory, who also sells at Killavullen Farmersâ Market and, on Fridays, in Fitzgeraldâs Place, in Fermoy.
Rory has become more and more convinced of organics as he has observed the effectiveness of the methods he has learned.
When I ask him about pest control, which organic farmers canât carry out through conventional methods, he says itâs one of the things that impressed him about organics.
âThis grass, down here, is left long, purposefully, to try to promote biodiversity,â he says.
âItâs to build up areas so that predators for slugs and greenfly, and all that, are actually in the hedgerows... theyâll control the pests for me, rather than me trying to biologically control them, which youâre obviously not allowed do in organics.
âIn the fields, Iâve got five or six hundred kale plants, and the pigeons are eating something in the hedgerows.
âAnd I noticed that last year as well. I was like, âWow, this actually works!â If Iâd strimmed everything, theyâd probably eat the kale,â Rory says.






