Sentimental and weepy... and that was just the ads

Unabashed sentimentality took the unofficial Super Bowl trophy for advertising brilliance, with draft horses and pickup trucks both putting a lump in America’s collective throat.

Budweiser’s touching pocket narrative of an equine farmer reunited on the streets of Chicago with the Clydesdale he nurtured from birth for the beer’s signature draft horse team was a run-away hit with viewers and critics alike.